LITEHOUSE FOODS
What’s in your salad dressing?
That’s the question we asked folks about the mysteriously shelf-stable glop they were putting on their fresh vegetables.
Because Litehouse dressings are made with real ingredients and found in the refrigerated section. So our job was more than getting people to buy our product. We needed to change behavior and migrate shoppers from the middle aisles to the produce section, where real, fresh veggies and Litehouse are sold.
Our 360º “See the Lite”campaign was the first national presence for the brand and it was so ridiculously successful, we sold ourselves out of a client. Litehouse had to reallocate their entire marketing budget the next year towards building several new factories to meet demand. So, win/lose?