Litehouse Salad Dressing has a couple things going for it. First, it's cold. Ya know, like your salad. And second, it's cold because it doesn't contain all the stuff that would allow it to sit on a shelf at room temperature. So our goal was to get folks to think about what they're really putting on their salad, and move from shopping for dressing in the middle aisles to where the REAL food is kept. In the produce section.