Papa Murphy’s pizzas are unique. You bake them at home, they're made from actual, fresh ingredients, and instead of targeting frat boys with hot dog stuffed crusts and shouty male announcers, Papa Murphy’s targets moms. So we captured the quality of the pizza through beautiful food shooting, and presented it in situations that solve real problems for moms.
Like this spot for the Jack O' Lantern Pizza, inspired by my daughter's real-life meltdown. It not only got a mention in the WSJ, but nice front-page feature in AdAge here.
Art Directors: Adam Deer, Mishy Cass.