SEATTLE INTERNATIONAL FILM FESTIVAL

Film festivals aren’t fuddy-duddy.
That’s the consistent takeaway from the 20+ years WongDoody has created the advertising for The Seattle International Film Festival. SIFF is one of the largest film festivals in North America, it’s also got something for everyone. I mean EV-ER-Y-ONE.

I had the chance to create two of WongDoody’s many successful campaigns for SIFF. “Play Along,” an animated extravaganza that raised ticket sales by 12% (the highest in festival history at the time), tapped the likes of Reggie Watts for his incredible pipes and also brought home shiny awards from Emmys, Communication Arts (Print and Design) Print Magazine, and The One Show. Another campaign, “New” found a fun way to work within SIFF’s tightened production budget by incorporating film clips. “NEW raked in its own share of awards from Print, Archive, Graphis and more.

Agency: WONGDOODY

CW: Jennie Moore

ADs: Monkey Watson, Tony Zimney