The Seattle International Film Festival is already popular with film buffs. So the goal of the advertising was to attract more mainstream movie-goers by making the festival seem fun and approachable, not elitist or highbrow.
We were successful on many levels, raising ticket sales by 12% (the highest in the festival’s history) and also bringing home shiny awards from the Seattle Show, the Emmy’s, C.A. Advertising and Design, Print, and The One Show.
CW: Jennie Moore
AD: Monkey Watson