AMAZON

CHALLENGE: How do you make the new Kindle Voyage, an e-reader made for the true book aficionado, stand out from all the other Kindle versions and competing e-readers?

SOLUTION: We communicated the Voyage’s new features in a way that literary buffs would find irresistible- using books to tell the story. Then the folks at Mirada turned it into magic with modeling, digital artistry and lots of math.

Agency: WONGDOODY

CW: Jennie Moore

AD: Mishy Cass

AMAZON MOM

CHALLENGE: Amazon was offering a new delivery service for parents.

SOLUTION: If you’ve ever run out of diapers, (shudder) you never, ever, ever want it to happen again. So we encouraged folks to signup for auto delivery, by focusing on situations when an empty diaper box would be even um, shittier, than usual.  

Agency:  WONGDOODY

CW: Jennie Moore

AD: Mishy Cass