Few word combos make you want to smile less than “Enterprise Networking.”
And that’s exactly how we knew humor was the best way to grab attention for an impressive underdog in this super dry category.
We showed our audience of enterprise IT pros and buyers that we felt their pain (literally and figuratively) and then shared how how Juniper Network’s industry-leading AI automatically sets up network connections, locates threats before they become problems, and reduces help tickets by 90%.
Results were on fire: A 53% rise in homepage traffic, 38% growth in QoQ enterprise revenue, 120% increase in marketing to sales leads and The Drum’s Best B2B Brand Campaign, 2023. (Also, 100% success extinguishing wig fires.)