Few word combos make you want to smile less than “enterprise networking.”

And that’s how we knew humor was the best way to grab attention for an impressive underdog in this super dry category.

We showed our audience of enterprise IT pros and buyers that we felt their pain, and then shared how Juniper Network’s industry-leading AI was the ideal painkiller.

Results were on fire: A 53% rise in homepage traffic, 38% growth in QoQ enterprise revenue, 120% increase in marketing to sales leads and The Drum’s Best B2B Brand Campaign, 2023. (Also, 100% success extinguishing wig fires.)

Agency: WongDoody
GCD: Jennie Moore
CW/ACD: Mark Adler
AD: Nat Chan
Director: Elizabeth Orne