What’s in your salad dressing?
That’s the question we asked folks about the mysteriously shelf-stable glop they were putting on their fresh vegetables.
See, Litehouse dressings are sold in the refrigerated section because they’re made with real ingredients that can spoil. So our job was more than getting people to buy our salad dressing. We needed to change behavior and migrate shoppers from the middle dressing aisles to the refrigerated produce section, where real, fresh veggies and Litehouse are sold.
Our 360º “See the Lite”campaign was not only the first national presence for the brand, it was so ridiculously successful, we sold ourselves out of a client. Litehouse had to reallocate their entire marketing budget the next year towards building several new factories to keep up with demand. So, win/lose?