Returning students are way more than students.
When National University (NU) expanded from California across the US, they needed to stand out as an online university that truly understood the demands of a returning student. Aka, a human with a job/children/aging parents/responsibilities/hopes/dreams who needs support in all of it.

We led an entire rebrand for NU including a new logo and new strategic positioning of “Whole-Human Education” that represented five areas of student support: academic, financial, career, family and mental health. Then we spread the word with an omni-channel, bilingual campaign (including a new mascot!) that celebrated the lives NU was here to support.

Online enrollment increased by nearly 40% and NU embraced ‘Whole Human Education” so fully, they reworked their entire university program to reflect the positioning.