Saathi

A period pad that changes lives.
Saathi is an eco-friendly women’s period product brand from India. Their sustainable pads are made from fiber harvested from the waste stems of the banana plant.

The products support the local economy, the environment, and help break cultural stigmas around menstruation. Saathi planned to launch in the US and needed help communicating their unique product and purpose to an international audience.

We focused on the power of a women’s cycle to help break the cycle of poverty, misinformation and period shame rampant in many rural areas of India.

Personal note: I don’t think I’ve ever been so moved by a brand’s purpose. The manifesto video practically wrote itself and gives me chills to this day. Unfortunately, the US launch wasn’t to be, but still some of my proudest work.