UMPQUA BANK

Banky-banks are boring.
And people were losing trust. So we helped the bank with a one-of-a-kind name and a refreshing, Northwesty approach to everything from design to customer service, stand out from a sea of “BofBlahs.”
The approach was a charming, conversational tone and focus on customers beyond transactions that seems very unbankmanlike. Although this campaign was bought, and then unceremoniously unbought, it’s always been a favorite.

Agency: Creature

CW: Jennie Moore

AD: Pam Fujimoto