WASHINGTON STATE DEPARTMENT OF HEALTH
CHALLENGE: Here’s something you already know: Quitting smoking is hard. And without a plan, and trying to do it “cold turkey,” the average failure rate is 80%.
SOLUTION: Deliver it straight from the turkey’s mouth hole. We connected with smokers using empathy and a touch of humor to get them to call the quit line, where they could talk to a real person, make a plan, and double their chances of quitting.