CHALLENGE: Despite having the most advanced AI in the enterprise networking industry, Juniper Networks was relatively unknown compared to their legacy competitors. And IT professionals are so beaten down by legacy enterprise networks, they couldn’t imagine doing business an easier way.

SOLUTION: Show our audience (IT folks) we feel their pain. Focus on Juniper Network’s industry-leading AI, which automatically sets up network connections, locates threats before they’re a problem and reduces help tickets by 90%. These advances extinguish the stress, improve efficiency and increase success for our burned-out audience.

RESULTS: A 53% rise in homepage traffic, 38% growth in QoQ enterprise revenue. 120% increase in marketing to sales leads and The Drum’s Best B2B Brand Campaign, 2023.