MAKE-A-WISH, Alaska and Washington
CHALLENGE: Every year the regional Make-a-Wish Chapter hosts a fundraising gala to help provide wishes to children with life threatening illness. Since 2006, I’ve helped create the gala theme and invite as a pro-bono project. It’s an incredibly well-loved charity, but as the population grows, so does the need for donations. Having a theme and invitation that encourages donors to dig deep requires more than a “A Night in Paris” type theme.
SOLUTION: Working with the gala committee, we tap into the wishes that will be featured each year for inspiration and then create a theme and invite that consistency helps attendees realize the power they have to change a child’s life.
RESULTS: Our themes and invitations have become an eagerly-anticipated part of each year’s event, and we’ve helped the chapter raise on average 10-15% more year over year since we began. Bonus: We get to dress up all fancy and see our work on everything from bid numbers to ice sculptures at the event. So fun!
Agency: Moore and More
CD/CW: Jennie Moore
CD/Designer: Dave Moore (my husband and an objectively amazing art director)
2013 - Mission Incredible
COPY: We all dream of being something we're not.
Of breaking away from our everyday lot.
To fly though we can't walk. To discover a cure. To capture the villain. To go on world tour.
Now is your chance to change your position.
Just follow the prompts for your TOP SECRET MISSION.
If you choose to accept it- we hope that you do. The joy you're creating could not be more true.
2014 - Heroes Among Us
COPY: They go forth with courage, inspiring us all.
Proving that heroes can be big or small.
Their character moves us. Their actions do, too.
There are heroes among us. And that includes you.
Illustrator: Tim Gabor
2015 - Happiness Found
