Make-A-Wish
Every March, I break out the tissues.
That’s when Make-A-Wish Alaska and Washington hosts Wish Night, their annual fundraising gala to provide wishes to children with life threatening illness. Since 2009, I’ve created the gala theme and invitation for this premier Seattle fundraiser, and those invites have become an eagerly-anticipated part of each year’s event. My art director husband joined me on the project in 2013, and our goal is always the same – tell a beautiful, inspiring story around a featured wish that helps attendees realize their own power to forever change the life of a wish child and their family.
Since 2009, we’ve helped the chapter raise an average of 15% more, year over year. In 2026, we raised a record $2.9M, and as members of the gala committee, our sights are set even higher for 2027.
Agency: Moore and More
CD/CW: Jennie Moore
CD/Designer: Dave Moore (my husband and an objectively amazing art director)
2013 - Mission Incredible
COPY: We all dream of being something we're not.
Of breaking away from our everyday lot.
To fly though we can't walk. To discover a cure. To capture the villain. To go on world tour.
Now is your chance to change your position.
Just follow the prompts for your TOP SECRET MISSION.
If you choose to accept it- we hope that you do. The joy you're creating could not be more true.
2014 - Heroes Among Us
COPY: They go forth with courage, inspiring us all.
Proving that heroes can be big or small.
Their character moves us. Their actions do, too.
There are heroes among us. And that includes you.
Illustrator: Tim Gabor
2015 - Happiness Found
